For this recruitment poster, the goal was to create a visually engaging and energetic design that would appeal to both new and returning rugby players. The design needed to convey a welcoming, social, and competitive spirit while ensuring all key information was easy to digest at a glance.
Using bold typography, a strong red-and-black club colour scheme, and action-packed imagery, the final composition effectively captures the essence of Weavering Warriors RFC. The combination of text hierarchy and imagery ensures a dynamic yet structured layout that drives engagement.
Client Brief Highlights
The client requested a design that:
- Promotes Inclusivity: The poster should make it clear that all skill and experience levels are welcome.
- Encourages New Players & Returnees: The messaging should appeal to both first-time players and those returning to rugby.
- Highlights Club Identity: The club’s logo, colours, and branding should be prominently featured.
- Communicates Key Benefits: The poster must outline the benefits of joining, such as fitness, friendship, and teamwork.
- Strong Call to Action: A clear message inviting players to join, along with the club’s website for more information.
Design Iteration & Final Delivery
To achieve the desired outcome, I followed a structured design process:
- Concept Development:
- Researched sports recruitment posters for inspiration.
- Defined the key messages to be conveyed in the layout.
- Chose a high-energy background to align with the club’s branding.
- First Draft:
- Created an initial layout with strong typography and prominent action shots.
- Ensured the call to action and club name stood out.
- Incorporated a textured background to add depth and visual interest.
- Client Feedback & Adjustments:
- Adjusted text placement to improve readability.
- Enhanced contrast between text and background for better visibility.
- Tweaked imagery effects to ensure players stood out while maintaining balance.
- Final Refinements:
- Fine-tuned font weights and sizes to improve clarity.
- Ensured optimal resolution for print and digital formats.
- Delivered final files in various formats suitable for different promotional uses.
The result is a bold, striking, and effective recruitment poster that encapsulates the club’s community-driven and competitive ethos. With a compelling message and clear structure, it successfully encourages engagement and participation.
