The Melita Consulting logo was created to reflect a modern, forward-thinking brand while incorporating a strong sense of identity and heritage. The design features a bold yet minimalist aesthetic, combining clean typography with a symbolic element that reinforces the company’s unique approach to digital solutions.
The Maltese cross, subtly integrated in a contemporary red tone, adds a sense of tradition and distinction, connecting the brand’s identity to its roots. The sleek, geometric typography within a structured frame represents precision, innovation, and professionalism—qualities that align with the consulting firm’s values.
Client Brief Highlights
The design needed to:
- Incorporate a Distinct Symbol: The Maltese cross was chosen to create a strong visual identity with historical and cultural significance.
- Feel Modern and Minimalist: A clean, refined look was essential to align with the company’s digital focus.
- Convey Professionalism & Innovation: The typography and composition had to communicate expertise, adaptability, and a fresh perspective.
- Ensure Versatility: The logo had to work across different media, including digital platforms, business cards, and branded materials.
- Include a Strong Tagline Placement: “Digital Done Differently” needed to stand out without overpowering the main brand name.
Design Iteration & Final Delivery
To achieve the perfect balance of tradition and modernity, the process included:
- Concept Exploration:
- Researched minimalist logo styles that integrate meaningful symbols effectively.
- Experimented with different placements and abstractions of the Maltese cross.
- Selected a sophisticated yet bold font that complements the emblem.
- Initial Drafts:
- Created multiple variations with different layouts and font weights.
- Explored colour schemes to find a balance between corporate professionalism and bold distinctiveness.
- Adjusted the tagline placement for seamless integration with the overall design.
- Client Feedback & Refinements:
- Enhanced the Maltese cross to be subtle yet impactful.
- Refined the spacing, typography, and framing for a sleek and structured feel.
- Ensured the colour contrast worked well across digital and print formats.
- Finalisation & Delivery:
- Provided high-resolution versions for different applications (web, print, merchandise).
- Delivered branding guidelines for consistent usage across all company materials.
- Ensured scalability without losing design integrity.
The final Melita Consulting logo is a striking representation of the brand—modern, sophisticated, and deeply rooted in identity. With a clean, minimalist execution and a powerful emblem, it successfully reflects the company’s innovative approach to digital solutions.
