The RCR logo was designed as a personal brand identity, reflecting themes of new beginnings, movement, and adaptability. The incorporation of a sunrise-inspired styling within the circular element symbolises a fresh start, growth, and vision. Meanwhile, the flowing wave adds a sense of fluidity and dynamism, reinforcing an open and evolving creative journey.
A modern, layered typography approach gives the logo depth, creating a contemporary and sleek aesthetic. The blue tones and gradients enhance the idea of motion and transformation, making this design a strong yet versatile representation of the brand.
Brief Highlights
- Symbolise New Beginnings: The sunrise element needed to evoke fresh starts, opportunity, and a forward-thinking mindset.
- Convey Fluidity & Motion: The flowing wave adds a sense of creativity, flexibility, and movement.
- Modern & Minimalist Typography: The “RCR” lettering should be bold yet sophisticated, allowing for a professional yet artistic identity.
- Soft & Contemporary Colour Palette: Blue tones represent clarity, trust, and innovation, while gradients create depth and smooth transitions.
- Versatile & Scalable Design: The logo had to work effectively across various branding applications, from digital profiles to printed materials.
Design Iteration & Final Delivery
- Concept Exploration:
- Sketched initial layouts, experimenting with different representations of the sunrise and fluid elements.
- Explored typography styles that balanced modernity with personality.
- First Drafts:
- Created multiple variations incorporating different levels of transparency and shading.
- Experimented with wave placement and circular elements to find the best composition.
- Adjustments:
- Enhanced the sunrise lines to subtly integrate with the “O” shape.
- Refined the wave effect to flow naturally within the design without overwhelming the text.
- Adjusted colour gradients for a more seamless transition between elements.
- Final Refinements & Delivery:
- Ensured all elements were perfectly aligned and optimised for scalability.
- Delivered high-quality vector and raster files for flexible usage.
- Provided branding guidelines to maintain consistency across different applications.
The finished RCR logo is a visually engaging and deeply symbolic design that perfectly represents new beginnings, movement, and creativity. With its clean yet expressive look, it serves as a unique and memorable personal brand identity.
